Golf News for Thursday, September 16, 2004 | Business

DeLaCruz Golf updates Web site

VISTA, Calif. - DeLaCruz Golf recently updated its Web site (www.delacruzgolf.com) to reflect the company’s new product lines, advanced design characteristics and customer programs.

The site’s new features include a full product line description, instruction tips by well-known author and instructor Marshall Smith, testimonials, monthly contests and promotions. Interactive elements of the site allow visitors to request more information and offer feedback.

In addition, the site soon will include the capability for golfers to order clubs online directly from DeLaCruz Golf. In the interim, clubs may be ordered by calling DeLaCruz Golf toll free at 877-430-4653.

“Our newly-enhanced Web site is the best way for golfers to familiarize themselves with DeLaCruz Golf, our exciting line of golf clubs, our history and our state-of-the-art technology,” said Mark Schlosser, vice president of sales and marketing and chief operating office for DeLaCruz Golf. “Amateur players of every ability level can benefit from our clubs, designed by Dick De La Cruz, whose talent, ingenuity and experience result in a design skill unique in the industry.”

DeLaCruz Golf clubs are designed and created on site, and emphasize performance, distance and forgiveness through the use of revolutionary materials and weighting concepts. The new Mag Cruzer, a driver cast from magnesium, is specifically weighted to control ball flight and curtail the occurrence of slices and hooks.

The Mag Cruzer is the first mass-produced driver constructed from magnesium. Complementing the Mag Cruzer driver are the Cruzer fairway woods, which feature a 40-gram brass sole plate to facilitate ball flight and an ultrathin, very hard stainless steel face to enhance the club’s sweet spot.

In addition to the Cruzer family of products, DeLaCruz Golf offers the CP putter series, combining a milled titanium body and Wolfram 90 face insert; the Bolero putter series, featuring Wolfram 90 heel and toe inserts in a cast, stainless-steel head; and a trio of Tour-quality, high-performance wedges.

Veteran club designer Dick De La Cruz formed DeLaCruz Golf in 2002. De La Cruz has been instrumental in designing successful and innovative golf equipment that has created club technology breakthroughs numerous times in the golf industry over the last 28 years.

For more information on DeLaCruz Golf, please see www.delacruzgolf.com.