Golf News for Wednesday, October 3, 2007 | Sponsorship

Cutter & Buck signs Stuart Appleby to five-year partnership deal

SEATTLE, Wash. -- Cutter & Buck has teamed up with PGA Tour superstar Stuart Appleby. Under the 5 year strategic partnership agreement, Appleby will wear and endorse Cutter & Buck apparel at all PGA Tour events and international events. Appleby will work directly with Cutter & Buck's sales and marketing teams to help drive brand awareness as well as new revenue opportunities for the company. In addition, Appleby will work with the Cutter & Buck design team consulting on product development from a professional tour player perspective.

"Stuart is an energizing personality that fits our brand perfectly," said Brian Thompson, VP and GM of Cutter & Buck, "This partnership goes well beyond the typical tour sponsorship arrangement. Stuart will really become a part of our team and will be working with us to help grow the brand and the company globally."

With eight PGA Tour victories and over twenty-million in career earnings Appleby is one of the most successful PGA Tour professionals over the past decade.

"I'm extremely chuffed to become part of such a prestigious and dynamic company" said Appleby. "Besides being a huge fan of the brand, I am genuinely excited about my involvement with Cutter & Buck in the design and sales process for the future. We agreed that this will not only be a successful partnership from a business standpoint, but that we will make sure to have fun and enjoy ourselves along the way" .

About Cutter & Buck:
The company designs and markets upscale sportswear and outerwear under the Cutter & Buck brand. All Cutter & Buck products feature distinctive, comfortable designs, high quality materials and rich detailing. The company sells its products through golf pro shops and resorts, specialty retail shops, direct-to-consumer catalog, corporate sales and online at cutterbuck.com.

Media Contact:
Cutter & Buck, Inc.
Seattle: (206) 622-4191



 
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