Alex Withers, who has been marketing director for ESPN’s new media for the past year, has joined the USGA in the newly created post of director of new media.

In this new position, Withers will be responsible for overall online and new media functions of the USGA, with the goal of maximizing online advertising, partnerships, e-commerce initiatives and industry events to increase revenue and improve the USGA’s core functions.

Withers has more than 10 years of marketing and product development experience across a range of global brands.