Golf News for Friday, January 14, 2005 | Business

Cutter & Buck named golf apparel supplier to the Golf Channel

Dec. 24, 2004 – Cutter & Buck Inc. (NASDAQ: CBUK) has announced that it has been selected by The Golf Channel cable television network to be their 2005 Official Golf Apparel Supplier.

The year long partnership will showcase Cutter & Buck's full range of men and women's apparel, including their exclusive Annika Collection, designed in partnership with Hall-of-Fame golfer Annika Sorenstam.

The Golf Channel's 20 on-air announcers will wear Cutter & Buck apparel, with a custom embroidered C&B logo appearing on the sleeve and collar. Since TGC’s announcers work on the golf course as well as in the studio, they will wear a wide variety of styles featuring Cutter & Buck's distinctive, comfortable designs, superior fabrics and rich detailing. At the end of each TGC original program a tagline will name Cutter & Buck as the channel’s Official 2005 Golf Apparel Supplier. T

The Golf Channel broadcast network is number one in its niche, reaching 89 percent of the world's golfers: 66 million TV households in the U.S. and over 20 million internationally.

Cutter & Buck will also be featured in a series of 30 second commercials during 2005, which will run throughout TGC's original programming. And TheGolfChannel.com will offer an additional TGC venue for Cutter & Buck exposure, reaching 1.2 million dedicated golfers.

Cutter & Buck CEO Tom Wyatt stated, "We are very pleased to be associated with golf's premier broadcast network. This will give us an opportunity to reach a huge audience of passionate and stylish golfers. Our new line of technical performance garments, to be launched in 2005, will definitely appeal to this audience."

About Cutter & Buck Cutter & Buck designs and markets upscale sportswear and outerwear under the Cutter & Buck brand. All Cutter & Buck products feature distinctive, comfortable designs, high quality materials and rich detailing The company sells its products through golf pro shops and resorts, specialty retail shops, corporate sales and online at www.cutterbuck.com.



 
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