Golf News for Monday, September 10, 2007 | Business

Eidolon reports establishing new Clubmaker Distribution Center

VICTORIA, Texas -- In order to better service its rapidly growing roster of Certified WedgeFitters, EIDOLON Golf has established a new Clubmaker Distribution Center in Victoria, Texas. EIDOLON President Terry Koehler said the center began processing shipments of EIDOLON components to the company’s clubmaker account base on Sept. 4.

The EIDOLON Clubmaker Distribution Center will be under the direction of Liz Barta and Viki Mozisek, who have a combined 25 years experience in business analysis and warehouse management. To add to the service capabilities EIDOLON provides its Clubmaker accounts, the Clubmaker Distribution Center has a Direct HotLine -- 512-535-6537. The Center will operate from 9:00 a.m -5:00 p.m. Central Time, Monday thru Friday.

“A growing portion of the clubmaker and clubfitter community is embracing EIDOLON V-SOLE wedges as their ‘house brand,’” Koehler said. “This acceptance and support has blessed us with tremendous growth. We want to repay the loyalty with a special Distribution Center just for our clubmaker account base.”

EIDOLON’s new shipping policy for its Clubmaker Distribution Center is that any order received by 2:00 p.m. Central Time will be shipped that same day.

“More and more independent clubmakers are discovering the outstanding playability and quality of our V-SOLE wedges,” Koehler said. “With our heads, the independent clubmaker has a premium product that simply outperforms anything in the marketplace, including the offerings of the major OEM brands. We want to insure we provide a level of service to our key trade accounts that is equal to the quality of our products.”

The new Clubmaker Distribution Center in Victoria is only 45 minutes from EIDOLON’s executive offices in Port O’Connor. This rapidly-growing area is known as the South Texas Crossroads, so named because of its equal proximity to Houston, San Antonio, Austin and Corpus Christi. EIDOLON’s retail club making operations will remain in the company’s Houston facility.

“With separate distribution centers for our trade and retail customers,” Koehler explained, “we can insure the best service and quality for both groups. And we can better accommodate the exponential growth we’ve enjoyed over the past two years. The future of EIDOLON is very exciting.”

Koehler, a former director of marketing at the Ben Hogan Company and co-founder of Reid Lockhart Golf, founded Eidolon Golf in 2002 and introduced the Eidolon Wedges with V-SOLE Technology in 2003. Since then the company has steadily grown to become a major player in the custom wedge marketplace, at retail and through sales from its website, http://www.eidolongolf.com/.

Koehler is also the only major golf company President to write his own blog -- http://www.thewedgeguy.com/. On a regular basis, Koehler presents his thoughts and observations on all things golf, with a special focus on scoring and the short game. The blog also features an archive of Koehler’s articles and instruction tips and a link for readers to “Ask Terry” about anything they’d like him to sound off about.

Eidolon V-SOLE wedges provide shot making versatility not found in other wedges. With Eidolon’s V-SOLE Technology, the leading edge of the wedge’s sole — about one-quarter of an inch — has an aggressive bounce (15 degrees on the 48-degree pitching wedge, 18 degrees on the 52-degree gap wedge, 30 degrees on the 56-degree wedge, and 25 degrees on the 60-degree wedge) that ensures that the leading edge never digs into the turf. The primary rear portion of the sole features minimal bounce — three degrees on the 52 gap wedge, seven degrees on the 56 mid-wedge and six degrees on the 60 lob wedge — for improved playability from tight lies.

In addition to its patented V-SOLE design, Eidolon painstakingly CNC-mills the face and every individual groove in each wedge, a revolutionary extra step that is a cut above most mass-produced wedges. This precision milling achieves nearly 100 percent of the groove specifications allowed by the USGA, as compared with as low as 60 to 70 percent of allowed groove volume common to standard production wedges.

For more information, contact:
Terry Koehler, President
Eidolon Golf, LLC
Box 751
Port O Connor, TX 77982
512-535-3859
TKoehler@eidolongolf.com



 
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