Golf News for Wednesday, January 26, 2005 | Equipment

Callaway Golf introduces new X-18 Irons

CARLSBAD, Calif. – Dec. 22, 2004 – Callaway Golf Company (NYSE:ELY) has introduced its exciting new X-18 and X-18 Pro Series Irons, the latest version of the best-selling X-Series Irons that have long been the favorite of a broad spectrum of the world's golfers.

With each iron containing years of knowledge built into a new, sleek package, both X-18 models incorporate the player-trusted and Tour-tested performance features that have made Callaway Golf the worldwide leader in iron technology.

"The new X-18 and X-18 Pro Series Irons are evidence of our ongoing commitment to bringing better golf clubs for all golfers, regardless of their ability," said William Baker, President and CEO. "Beginning in 1997 with the X-12 Irons, each edition of the X-Series has set the standard for superior performance. These new X-18s continue that tradition of superb playability, and they are the best-looking X-Series irons we have ever produced. We are really proud of them."

The successor to the popular X-16 and X-16 Pro Series Irons begin with the patented core technologies that have made the Callaway Golf brand the market leader. Extreme Notch Weighting, a proprietary visible feature that raises each iron's Moment of Inertia (MOI) for increased stability and better results on off-center hits, combines with a deeper 360-degree Undercut Channel to achieve new heights of forgiveness.

S2H2 (Short Straight Hollow Hosel), a staple of Callaway Golf irons for more than 15 years, allows weight to be moved lower and to the more useful perimeter area of the club head. An integral element of the S2H2 design is Tru-Bore Technology, which extends the shaft tip completely through the club head to the sole for greater feel and superior control.

Finally, VFT (Variable Face Thickness) face design technology allows Callaway Golf to raise or lower the center of gravity for optimum trajectory with each iron in the set: resulting in a higher launch angle in the long irons and better trajectory height control in the short irons and wedges.

The X-18 Irons also feature a standard progressive offset throughout the set and fully balanced sole engineered to improve turf interaction and workability.
The reduced offset and slightly thinner sole also increase confidence at address.
Standard X-18 Irons are available in 2-iron through 9-iron plus Pitch (46 degrees), Approach (51 degrees), Sand (56 degrees) and Lob (60 degrees) wedges.
The standard steel shaft is the Constant Weight Uniflex by True Temper, and graphite shaft options include System 55i (light flex), System 75i (regular flex), System 85i (stiff flex), and Gems 45i (ladies flex).

X-18 Pro Series Irons come in the same set and wedge configuration and feature True Temper Dynamic Gold steel shafts standard (in R300, S300 and X100 flexes).
The standard graphite shaft is the RCH Pro Series M-75i and comes in regular, stiff and X-stiff flexes.

X-18 Irons will carry manufacturer's suggested retail prices of U.S. $110 per club for steel-shafted models and $140 per club for graphite-shafted models. Both ship to retailers in the U.S. and rest of world starting January 1.

For more information about Callaway Golf Company, please visit our websites at www.callawaygolf.com, www.topflite.com and www.odysseygolf.com.

Contact:
Callaway Golf Company
Larry Dorman, 760-931-1771
(C) CompanynewsGroup



 
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