Golf News for Wednesday, August 29, 2007 | Products

Kye presents spring line at The HGRA Spring Merchandise Show

HONOLULU, Hawaii -- Kye will present its Spring 2008 line of contemporary women's golf and resort apparel at The HGRA Spring Merchandise Show in Honolulu, Hawaii, September 4-7, 2007. In addition to showing the line in Rooms 568/570 of the Waikiki Beach Marriott Resort & Spa, the Company will have product on display in the Oahu Room.

The Capitol Collection, which highlights red, white and blue in a decidedly Kye® way, coincides with 2008 being an important election year; while The Parrot Cay Collection, which features sea foam green, teal, yellow and white, evokes the calming sense of the sand, sun and peaceful seas of this beautiful Turks & Caicos island. The new 2008 collections maintain the on-the-course/off-the-course versatility that is integral to the Kye® brand. Kye® achieves its sophistication largely due to fabric selection, incorporating the latest themes from the runway into looks that are appropriate on and off of the fairway. The fabrics are carefully sourced, not only for their fashion appeal, but also for their everyday functionality and technical elements.

"The Hawaii show is a great show with knowledgeable buyers who have an appreciation for our fabrics, attention to detail and the quality of our clean-finished Made in the USA garments, so I always look forward to exhibiting at this Market," said Company Founder and President, Kye Power.

Added Power, "We are committed to incorporating the latest technologies into our fabrics while maintaining the truly unique fashion look that is expected from our line. For 2008, we have increased the use of fabrics with Ion technology which promotes the feeling of wellness and comfort using the same principals as the ionic bracelets which are so prevalent in the industry. We have also increased the use of Plasmaterial®, a UV resistant wicking fabric which uses environmentally friendly nanotechnology, a technology even more advanced than microfiber technology. The new fabrics and designs highlight innovation and our consumers' need for stylish easy-care garments that wick, stretch, breath and offer sun protection."

The line encompasses a variety of collections that range from bold to sophisticated, appealing to a variety of tastes. The Kye Classics, which feature the colors black and white, have pieces that coordinate with pieces in the other collections or stand alone. In addition, because of intentional coordination of color ways, buyers are able to create their own collection by mixing and matching pieces from various collections. Although the new collections are very different, they all are very consistent "Kye" in their clean silhouette, designer level European fabric, Swarovski® crystal buttons, and easy-care versatility. All pieces possess a timeliness that is Kye®.

For all collections, the silhouette is clean and the fabrics are machine washable. The line includes innovative golf features that have been integrated into couture, such as hidden tee holders, the signature ball pocket, and scorecard holder. The line merges fashion and function, incorporating luxuries such as Swarovski® crystal with the latest European performance fabrics made with Tactel,® Lycra,® and Meryl® microfibers and Ion and Plasma technology and domestic high-tech Polartec® fabrics such as Power Shield,® Power Dry,® Power Stretch,® Wind Pro® and Thermal Pro® Curly.

Kye Power Inc. is a privately-held company headquartered in Manchester, New Hampshire. Garments are manufactured in the U.S.A. of domestic and imported materials. Kye® can be found in select pro shops, resorts, off-course specialty stores and boutiques.

Media Contact:
Kye Power Inc.
t 603.627.8885
kye@kyepower.com
The Langer Place Mill
f 603.627.6366
www.kyepower.com
55 South Commercial St
Manchester, NH 03101