Is the 2007 PGA Fall Expo on your fall golf calendar? PGA Professionals, influential retailers and leading manufacturers have pushed our participation and registration far ahead of last year's pace. We invite you to join us in Las Vegas this Sept. 10-12.

The PGA Fall Expo has redefined its niche in the golf marketplace.

* Top names in golf manufacturing are returning.
* Influential retailers are coming back to uncover the latest merchandise and build their business.
* And, importantly, you now have more opportunities to uncover trends and report on the news shaping the business of golf at this year's event.

Here’s a quick look at what you can expect to accomplish:

* Preview merchandise of more than 400 new & returning vendors… including Callaway Golf, Nike Golf, Bobby Chan, MacGregor, Greg Norman Collection, Etonic, House of Carrington, Bobby Jones, Antigua, CBUK, Cutter & Buck, Callaway Apparel, Imperial Headwear, Jamie Sadock, Wilson, Bridgestone, YES!, Sunderland of Scotland, Bugatchi, PING Apparel, Full Swing, U.S. Kids Golf, Fila, Tour Edge, J. Lindeberg, LIJA, Izod G and Life is Good. See more than 150 vendors who were not at the PGA Merchandise Show. (Click here for the latest exhibitor directory)

* Access some 4,000 golf business leaders… where 1 of every 3 attendees is a PGA Professional; some 86% of attendees do not attend the annual PGA Merchandise Show; and Expo registration to date is a whopping 60% ahead of last year’s pace.

* Personally test the newest equipment…from 40+ golf manufacturers at the first-ever Las Vegas Demo Day, Monday, September 10, 11:00 a.m. – 5:00 p.m. at Royal Links Golf Club.

* Build lasting editorial with double the number of education seminars… Media receive complimentary admission to some 18 seminars including revenue-building programs, the latest retail trends, new apparel technologies, junior golf and career-building subjects

* Play Golf! Enjoy a competitive round of golf during the 2nd Annual PGA Fall Expo Golf Tournament at Royal Links Golf Club. (Click here to register -- $150 registration includes tournament, breakfast/lunch, manufacturer gift bag and all special events).
Network and have fun…enjoy the complimentary House of Blues reception on Tuesday, September 11, 5:30 - 7:30 p.m., and plenty of networking at Mandalay Bay throughout the Show.

* Attend workshops, play golf at the 6th ING Fall Forum...Media are invited to attend two ING workshops focusing on grass roots media and building relationships and revenue with golf courses and vendors. ING members also can participate in two golf events – the Triple Play Mixer on Sunday, Sept. 9, where three formats will be utilized during the competition, and the ING Team Challenge within the PGA Fall Expo Tournament at Royal Links Golf Club, Sept. 10. To register for the ING Fall Forum, visit
www.inggolf.com.

We have just six weeks until the top names in golf manufacturing and golf retail return to an event that is experiencing renewed support, building innovative business programs and offering media more compelling stories for your 2007-2008 editorial calendar.

Media registration is now open at www.pgaexpo.com/media.

Please let me know if we can be of any special assistance. I look forward to seeing you in Las Vegas.

Best regards,
Sherry Major
Media Consultant
PGA Golf Exhibitions
724.530.2808
smajor@reedexpo.com
www.pgaexpo.com