Golf News for Tuesday, August 7, 2007 | Equipment

Yes! Golf announces adding new Valerie mallet putter to line-up

DENVER -- Yes! Golf, the leader in grooved putter technology, is adding Valerie, a new mallet putter to its line-up for 2007. The C-Groove Valerie putter made its debut on the PGA Tour during the Players Championship, where the runner-up used a prototype and rolled in four straight birdies on the back nine of the final round to climb into second place.

“The Valerie putter, like all our putters, was designed with input from our tour players,” said Dave Richardson, director of sales YES! Golf. “We work closely with the tour players on new product development to ensure each product has the tour look and feel. Since the Players Championship, we have received many calls from golfers looking for the Valerie in golf shops. The putter is a classic mallet design, giving it a wide appeal among golfers of all ability levels.”

The C-Groove Valerie putter is a face-balanced, double bend shafted mallet head style, constructed of 304 stainless steel with a head weight of 355 grams. It is a compact mallet design with a twist. Valerie’s unique shaft bend reveals more of the face, which combined with a single sight line in the back cavity, makes for extremely easy alignment of the putter face. Valerie comes standard at 2.5˚ loft and 72˚ lie with 2˚ flat or upright. It is available in 32”–37,” and comes in right-hand only. The suggested retail for Valerie is $190.00.

YES! putters are currently used by over 200 tour professionals worldwide and have already won 12 times on the worldwide tours this year. The C-Grooves are specifically engineered to enhance and maximize the over-rolling motion of the ball. Yes! putters roll the ball sooner and truer resulting in more control, accuracy and consistency. There are 19 models of YES! C-Groove putters on the market today.

Yes! Golf, based in Denver, Colorado, is the proven leader in grooved putter technology. Harold Swash, known as the European putting doctor, introduced the innovative theory of concentric grooves in 1995. Today, C-Groove putters are taking the golf world by storm making Yes! Golf one of the fastest growing putters on the professional tours. For more information on Yes! Golf call 800.845.4327 or www.yesgolf.com.