CARY, N.C. -- Peter Millar, a six year old better sportswear company based in Cary, NC announces the launch of their new website www.petermillar.com. Formerly, www.peter-millar.com, the Lifestyle brand company has unveiled a new, easier to navigate, webpage that offers viewers a comprehensive look in to Peter Millar and its current Collection.
Under the new website, viewers can access an online page by page catalog of the current Fall 2007 Collection, with zoom-in capabilities that allow for better viewing of the products. Added features, such as the Featured Store, highlight different stores across the country with pictures and a letter from the owner. Watch as the Tour Players compete weekly in the FedEx cup standings and see how those players wearing Peter Millar rank in this competitive race. The Photos Page displays pictures of various people wearing Peter Millar in different places and encourages viewers to do the same by sending in their own pictures to the website. These features allow customers and consumers alike to connect with the Peter Millar Lifestyle. The website also reaches out to viewers with a bi-monthly e-newsletter describing new and existing products. Also included is a Store Locater map that allows you to view by state where to buy Peter Millar.
The newly improved website delivers useful and engaging product content that will drive consumers to the better men’s specialty stores, country clubs and resorts that offer Peter Millar. “By offering a more comprehensive website to our customers, we are equipping them with a value-added marketing information tool that will enhance their business” says Scott Mahoney, President and CEO of Peter Millar.
ABOUT PETER MILLAR
Peter Millar, LLC is a leader in the design, marketing and distribution of premium lifestyle products. Peter Millar is majority owned by the Sea Island Company based in Sea Island, Georgia. The Company’s brand names include Peter Millar and Tweed Peacock. For more information contact Millie Graham at (919)465-0155 #109 or email: mgraham@peter-millar.com
Contact: Millie Graham
Telephone: 919.465.0155 #109
Email: mgraham@peter-millar.com
