Golf News for Monday, July 30, 2007 | Sponsorship

Genworth Financial joins Deutsche Bank Players' Championship

Germany -- Leading financial security company, Genworth Financial, has
been named as a local sponsor at the Deutsche Bank Players’ Championship of Europe
in Germany.

Genworth, unveiled as the new Official Sponsor of The European Tour Statistics
programme back in April, participated as a local sponsor at the recent BMW
Championship in the UK, the Smurfit Kappa European Open in Ireland and will also support the Volvo Masters in Spain later in the year.

“Sponsorship connected to The European Tour will continue to play a pivotal role in
Genworth’s European brand building activity,” explains Bob Brannock, President of
Genworth Financial’s International business.

“The European Tour offers a uniquely relevant package of benefits to Genworth. First,
the breadth of the Tour provides a variety of ways for us to reach our target audiences
including broadcast, online and live event channels.

“Second, the Tour’s network of local tournaments provides us with an opportunity to
localise our brand. Our in-country offices are run by local people and backed by global
expertise; local sponsorship opportunities, such as the one we have in Germany, allow
us to show our support in some of our key markets.

“Finally, with its rich heritage, best in class players and notable long standing fellow
sponsors, The European Tour delivers a premium partnership opportunity.”

George O’Grady, Chief Executive of The European Tour added:
“Genworth Financial is a company that focuses its activity around performance,
innovation and forward thinking - attributes that we clearly see in the competitive game
of golf. We welcome Genworth’s ongoing support of The European Tour and their event
sponsorship at the Deutsche Bank Players’ Championship of Europe in Hamburg.”

About Genworth Financial
Genworth is a leading financial security company meeting the retirement, lifestyle
protection, investment and mortgage insurance needs of more than15 million customers
across 25 countries. In Europe, Genworth partners with banks, brokers, advisers and
other financial institutions to develop innovative mortgage insurance and payment
protection and other products to suit local markets. For more information, visit
www.genworth.com

Media:
Communications Division, The European Tour +44 (0) 1344 840400
media@europeantour.com
Martin Ring, Genworth Financial +44 (0) 207 599 1596
martin.ring@genworth.com



 
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