MIAMI -- "Any time something can improve my game and I don't have to do anything … I'd be foolish not to PURE my clubs." - Padraig Harrington
Harrington's quote is even more relevant after Harrington's pressure-packed victory at The Open Championship at Carnoustie on Sunday. No advertising slogan could present the SST PURE story any better than that quote by the newly crowned British Open champion.
Harrington's first major was also the first British Open win for an Irishman since 1947, and the first for a European in eight years.
SST has worked hand in hand with Wilson Golf during the past few years to make sure every club in Harrington's bag is SST PURE aligned. By orienting the shaft to neutralize the irregularities that cause breakdowns in performance, Harrington can be sure that his equipment will perform when he needs it most. There was no more important time for that than Sunday during Harrington's nail-biting playoff with Sergio Garcia.
"We couldn't be happier for Padraig for winning his first major championship," SST founder Dick Weiss said. "We work with many players around the world, and Padraig is truly one of the most sincere and hardworking golfers we have met. He deserves this win."
SST PURE Shaft Alignment is used by more than 200 players on the PGA Tour and is available through a network of custom clubmakers and manufacturers throughout the United States and internationally.
Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE shaft alignment process analyzes the structural irregularities that exist to some degree in every golf shaft and locates the shaft's most stable orientation. By assembling the club with the shaft in its PURE orientation, off-line bending and twisting of the shaft are minimized and impact repeatability on the center of the clubface by the golfer improves up to 51 percent. The process can be performed on existing clubs, new clubs or new shafts - steel or graphite - from most major manufacturers.
Headquartered in Miami, Strategic Shaft Technologies, LC, was founded by Weiss, who was the creator of the SST PURE® process. The patented SST PURE process of club assembly - deemed in compliance with USGA standards - locates each shaft's irregularities and aligns the shaft to neutralize them, so that each club bends in the direction it should - straight down the target line. Upon having his shafts SST PURE aligned, a player receives a personalized computer printout confirming the process and an SST PURE shaft label for every shaft that has been PUREd.
For more information or to locate a licensee near you, please visit the SST PURE website at www.sstpure.com.
SST PURE® and SST PUREd® are registered trademarks of Strategic Shafts Technologies, LC, Miami, Florida