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Medicus Golf's new PureStrike DVD set: Golf game help in a box

Mike BaileyBy Mike Bailey,
Senior Staff Writer
PureStrike: 5 Simple Keys to Consistency
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There are five simple keys and five DVDs to the PureStrike system of learning golf. (Courtesy of Medicus Golf)

Everyone in golf knows the best players in the history of the game have had different looking swings, but it turns out they all have certain keys in common. That's the finding shared in a new five-DVD instruction package called "PureStrike: 5 Simple Keys to Consistency," which was developed and produced by Medicus Golf.

Whether it's Tiger Woods, Jim Furyk or Bobby Jones, all the great players share these five keys, the DVD series contends.

"In our system, it doesn't matter what swing methodology you subscribe to, whether it's stack and tilt, one-plane, two-plane or Moe Norman or Golfing Machine," said Chuck Evans, one of the instructors who developed PureStrike. "It doesn't make any difference as long as your framework is within those five keys. I don't care how you accomplish it."

Bob Koch, the president of Medicus Golf, said the PureStrike principles could help any golfer hit the ball pure, with repeated accuracy and steady distance.

"One reason teaching is so complicated is that a student can't focus on 10 different parts of the swing at once," Koch said.

"But while those champions had different grips, stances and swing planes, all mastered five essentials that are obvious on film and in photos. It's the common traits that enabled the greats to strike balls with consistent purity."

A former PGA Tour professional who often talks about his struggles with the game, Koch founded Medicus Golf in 1986, after inventing the now widely-used hinged club that helps golfers address swing flaws.

Medicus has since become the most successful golf training company in the business, through a variety of training devices and accessories, videos on the short game and swing, and instruction both online and through its schools in Gold Canyon, Ariz., Erie, Pa., and Destin, Fla.

PureStrike's simple keys

The first PureStrike key, and most important for many players, is keeping a Steady Head, which means the head remains centered between the feet from address, at least until follow-through. Data shows that the average PGA Tour player moves his head only one inch during the swing.

The second key is called Weight Forward, which means that 80 percent of a right-handed golfer's weight should be on the left foot at impact.

"One hundred percent of the best ball strikers have their weight forward at impact, while 100 percent of the worst have the weight on their back foot," Evans said. "There is a direct correlation between forward weight and handicap."

According to studies, the average amateurs only get 55 percent of their weight forward at impact.

The third key is called A Flat Left Wrist, which prevents the golfer from "flipping" the ball. A flat left wrist (right wrist for left-handers) keeps the shaft of the club from passing the left arm prior to impact. If the shaft does get past prematurely, it virtually assures fat and skulled shots.

The fourth key is called The Diagonal Sweet Spot Path of a swing, which helps bring the clubface's sweet spot to the golf ball, followed by Club Face Control, the final key, involving the movement of the clubface from takeaway to follow-through. While the first three keys ensure a pure, compressed strike on the golf ball, the last two control ball flight.

"Because of the shape of the golf club and the position from which a player makes his strike, a swing should follow a tilted plane, like the roof of a house," said PureStrike contributor and instructor Dave Wedzik. "The backswing of the Sweet Spot Path follows that image to where one's hands are level with the gutter and the sweet spot of the clubface is level with the peak of the roof. This puts the golfer in position to follow the sweet path, delivering the clubhead to the ball from the inside out."

The golf ball starts generally in the direction the clubface is pointing at impact and curves away from the path. If the face is open to the path, the ball will fade, and if it's closed, the ball will draw. By understanding Club Face Control, both of these shots can be perfectly playable, depending on the target. According to Evans and Wedzik, knowing the true ball flight laws and how to achieve them is the final key to great scoring and incredible golf.

"Although the Medicus training aid and our instruction program have helped millions of golfers, I wasn't satisfied," Koch said. "We still see more swing flaws that need to be addressed. The Five Keys are the next big step in golf instruction, because they will allow a golfer to apply a simple and repeatable swing that consistently produces pure ball striking, regardless of experience level or body type."

PureStrike: The verdict

My first impression of the PureStrike DVD series was that it resembled Stack & Tilt, especially the first part on keeping the head steady, which is one of the most misunderstood concepts in golf instruction.

After talking to Evans, however, I understood that all good swings have this element as well as the other keys in this series. In other words, you can go about your swing with different methods, but these five keys can't be compromised, no matter what method you choose.

As you might expect, with five DVDs, this might seem anything but simple, but this isn't the type of instruction that you have to go all the way through to find benefits.

Knowing that I tend to slide the upper body through my shot, I saw immediate help in the first part about stretching the right side in the backswing and doing the opposite in the downswing to help keep my head steady.

"We focus on the one key that will most affect the other keys," said Evans, a top-100 instructor based in Arizona. "If your head's moving forward, it's changing the diagonal sweet spot path, which is now also going to affect the clubface.

If you've played golf for a long time, and struggle with your swing from time to time, you'll find your fix in the PureStrike DVD series, which is easy to understand and well illustrated.

The PureStrike DVD collection may be purchased for $99.95 at www.PureStrike.com. In addition to the PureStrike DVDs, there is also a book available for $29.95.

Mike Bailey is a senior staff writer based in the Houston area. Focusing primarily on golf in the United States, Canada, the Caribbean and Latin America, he contributes course reviews, travel stories and features as well as the occasional equipment review. An award-winning writer and past president of Texas Golf Writers Association, he has more than 20 years in the golf industry. Before accepting his current position in 2008, he was on staff at PGA Magazine, The Golfweek Group and AvidGolfer Magazine. Follow Mike on Twitter at @Accidentlgolfer.

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