What's worse: greed or Marketing June 11, 2007, 7:19 am

by Hank Dean
Fame, fortunes, etc...is often given to those really deserving of it. There seemed to be something fragile about Michell Wie when she first came on the scene. In fact she seemed to be just what she was, a high school teenager, without a lot pressure in her life. She seemed to be a bright, caring young woman with some serious golf potential.
Her family with visions of $$$$$ dancing in their heads, pushed her into the spotlight for which she was not prepared. In a few months Michelle went from a teenager playing in the amateur ranks to a "super star" playing not only on the LPGA Tour but in men's event on the PGA Tour as well. That's a lot of pressure for one so young. Mega cooperations and marketing firms saw her as a cash cow and the feeding frenzy was on.
Now many months later millions of dollars have been spent advertising, promoting and marketing this young woman. Her game is in the tank and the wheels are about to fall off the wagon. She needs to get rid of her handlers, other distractions, and get back to the basics. If she dosen't she will crash and burn. And if she does crash and burn, will she like the mystical Phenoix bird rise from her ashes.

 



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