As the naive schoolboy frolicking through the woods that I am, I was caught unawares that so many of our readers would be wounded by my notion that South Korean golfers dominating the LPGA Tour is a, more or less, boring development.
Since the degree of my feelings for my readers ranges so hot (and, FYI, can be transferred into kelvin using the formula: K = (°F + 459.67) / 1.8), I feel a full apology is in order to those who feel offended by my thoughts. And this apology will be forthcoming - the moment Jeong Jang or Mi Hyun Kim sits on Oprah’s couch and talks about their personal lives.
Of course, I may not agree with the opinion that having eight different South Korean women win on the LPGA Tour this year (including the last four consecutive tournaments) is, in fact, an occurrence that will help the LPGA’s marketing. However, I will fight to death for adults to hold that opinion, regardless how out of tune with reality it is.
Such is the way of athletics, though. The best win, whether you like it or not, regardless of age or nationality. Unless, of course, you’re the NBA, then you can just make up rules as you go against adults.
The recent NBA Draft is a perfect example: Commissioner David Stern outlawed the practice of drafting young men after they got out of high school. So this year, while teams traded draft picks like pogs, the player who should have been the No. 1 pick – Greg Oden, prepared to play a compulsory year at Ohio State.
The NBA’s problem: Players out of high school were trying to go straight to the NBA, and in the majority of cases failing, with those that succeed (Kevin Garnett, Kobe Bryant, Lebron James, etc.) setting an unrealistic example for the young players. Plus, the young players, relying on athleticism rather than tecnique, were helping enhance the noticeable dip in quality of play the NBA has seen the past decade.
The answer: Ban the kids. So what that they’re adults. You can die in a war, drive and smoke cigarettes at 18, but you better not drink or try to play in the NBA.
The NBA gets away with banning certain adults from its league because, like Major League Baseball and the oil industry, they don’t really have to follow the same laws of the land that other companies do. The NBA is more of a fiefdom, really, with Stern being the lead Fief.
Carolyn Bivens has about a billionth of the pull of David Stern, however, so she’ll need to work on a long-term marketing approach with the South Korean sensations to make them more palatable to an American audience.
Because the South Koreans are here to stay, as it should be. And in the years that come, they’ll be winning well more than half the tournaments the LPGA has to offer. Perhaps this continued success will change things. Maybe South Korean American golfer Michelle Wie’s success and popularity will help the transition, as well.
Currently, however, the women from South Korea are not connecting with their American audience. And it’s naive to think otherwise.
–WKW
WorldGolf.com's William K. Wolfrum blogs about everything in the world of golf and travel, including Michelle Wie, Lorena Ochoa, Tiger Woods and other PGA and LPGA headlines. Plus, he offers the humorous and obscure in news, politics and pop culture.
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