LPGA continues to show corporate mentality with mom and pop product
If the LPGA doesn’t want Barry and Stacy Solomon, then they have no idea who they want.
In a Golf for Beginners blog, the Solomons recount their battle to get media credentials for the upcoming Sybase Classic.
“The LPGA does not acknowledge blogs (or podcast media) as recognizable news outlets working on assignment and on deadline,” they were told by one of the LPGA’s corporate stooges.
Now don’t get me wrong, of the 8.75 trillion bloggers out there these days, there are plenty I wouldn’t recognize, either.
As a reader and strong believer of free speech, however, bloggers have added a new richness to the landscape. In a sport like golf, you get bloggers covering everything from course and equipment reviews to, well, whatever it is I do here sometimes.
Still, it doesn’t take an advanced degree in marketing to be able to tell there are varying levels of bloggers. Geoff Shackleford wrote about this same topic in his blog.
As an extreme hypothetical: Do you think that if Shackleford asked for a media credential to the Sybase Classic he’d get one? He is a blogger, after all. Or perhaps the LPGA would be able to do a couple minutes of research and see that he’s a working journalist and author with a solid audience, also.
Regardless of one’s thoughts on the significance of WorldGolf.com, it takes about a minute of to see that the Solomons are the type of writers that the LPGA should be striving for. This isn’t a “We don’t cater to bloggers” issue. It’s a “We’ve sold out our common sense” issue.
Basically, the LPGA is a mom & pop store that’s dying to be as annoyingly corporate as the PGA Tour is now. And that’s not so easy when your product captures the public’s imagination with the same intensity as did the WUSA.
And it gets even more difficult when the female golfer most embraced by the corporate world – Michelle Wie – is apparently making it her life’s work to make the LPGA purely irrelevant.
As much as those in charge of the LPGA want to think that they’re the NBA, they’re not. Like it or not, women’s golf is a niche sport right now, with the hardcore golf and women’s sports nuts making up its fan base. They need Barry and Stacy and those like them to spread the word.
We can only hope so, Carolyn, because right now you’re all coming off as clueless. And bloggers and the “real” media aren’t that far off from no longer acknowledging your product as a recognizable sport.
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You would think that Bivens would modernize the direction and marketing of the LPGA; but it seems to be going backwards.
Would one be inclined to wonder if they are not the problem?
Old CEOs are notorious for resisting change. As I have said before, what with Michelle Wies gender bender romp through the golf world, the genie is now out of the bottle and they better prepare for the younger generation of girls that are going to demand the right to challenge (and a few may even kickazz) the mens tours
Every time I hear someone say, nope, thats impossible, the women won't be able to do that I just laugh and say "You watch, there is a gal out there somewhere that will, jus because she has been challenged. It's happened in other areas of life, what makes anyone, man or woman think it can't happen in so call Male-exclusive sports?
We may have to watch and see what unfolds this summer and also Ms.Bivens declaration of 2007 being her touchstone year of change.
When I complied he stated that he just needed our names for the tickets at Will Call. I already sent him several emails so he already knew our email address. Why did he need to talk to me? And, There was NO entry fee today...it was FREE!
Since they have to split the profits with Susan B. Komen breast cancer awareness ( a great cause BTW), getting people through the doors who might purchase something perhaps means more to them than getting media coverage.
Wykagyl CC hasn't even decided whether or not the Sybase Classic will return next year.
The minions of the masters (aka. LPGA Board) don't have a clue how to reach their rear end even with both hands tied back their.
Lordy, they better figure out what it is they want for their membership pretty darn soon or watch it all float out to sea on that sinking boat.
I wish you well and hope that the LPGA soon recognizes the value of popular Golf blogs.
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