Time, Inc.'s deal to buy new Web site great for golfers sick of having choices

I read about Time, Inc.’s purchase of Golf.com, and was unsure what to make of it.

Obviously, it makes sense. It’s a great URL, and all that. But I like to research these things in depth, so I looked around some to see if this was really a good idea.

Golf Magazine and Golf Online seemed to think it was a smart move. So did Sports Illustrated and CNN.

Financially speaking, however, is this a good transaction for Time? Well, Money and Fortune magazines seem to think it is, so it must be, right? Overall, this has to be a fantastic turn of events for golfers.

Well, not so fast. ESPN, ABC and Golf Digest have completely ignored this transaction. The PGA Tour has had little to say about it, either.

So, really, who knows? Maybe it’s good, maybe not. I’ll have to keep researching to find out. I still need to see what NBC and MSNBC think.

–WKW