In the world of pop music, when Britney Spears caught everyone’s eye and made big bucks for more or less being naked and shaking it, it wasn’t too much of a shock to me. After all, it wasn’t as though she was a talented musician. She just seemed to me to be someone trying to make money the old-fashioned way. The really old-fashioned way.
But when someone like Jewel decided to go the same route, it was a bit more shocking, or more accurately, depressing. It was the type of thing that made me realize that yes, just about everyone’s in it for the money.
And over the past year, I’ve been feeling that same exact depression over the PGA Tour. This isn’t about appealing to the masses for Tim Finchem, it’s about squeezing every last buck he can from the game.
Michelle Wie’s lackluster performance at the Sony Open on Thursday by no means should be an embarrassment to her. She had a bad day. What should be more embarrassing is the PGA Tour’s willingness, nay, eagerness to sell out.
It’s not as though the Tour is putting out a bad product lately. Tiger Woods is every bit the charismatic champion his predecessors Jones, Hogan, Palmer and Nicklaus were. And guys like Phil Mickelson and Vijay Singh are just two of a fine supply of the quality players calling the PGA Tour home.
But there are higher ratings out there to get, and endlessly fiddling with the schedule, and inviting 16-year-old girls to play is obviously a way to get them. Whether it dilutes the game in any way is no reason to stop chasing cash.
This is by no means a slam on Wie. She’s ridiculously talented, ambitious and has a great furure ahead of her. But she’s Eddie Gaedel out there, or to go back to pop music, Ashlee Simpson. She very well could go on to do great things, but as of now, she’s a sideshow meant to sell tickets.
But Wie’s part in this is neither here nor there. All I can see is a proud game with outstanding players being dissatisfied with quality’s returns. And judging from many of today’s pop stars, it seems as though once the road to whoredom is taken, the accelerator endlessly needs to be pressed down further and further.
–WKW
WorldGolf.com's William K. Wolfrum blogs about everything in the world of golf and travel, including Michelle Wie, Lorena Ochoa, Tiger Woods and other PGA and LPGA headlines. Plus, he offers the humorous and obscure in news, politics and pop culture.
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