PGA Show: TaylorMade-adidas takes the collar roll out of golf shirts

ORLANDO – Sure, there’s a buzz here, but it’s a dull one. No spectacular product rollouts, no revolutionary advances in club technology. It’s been more about best practices in business and instruction, not new toys.

With all the great stuff of the past 10 years or so, maybe the golf industry needed to take a breather. Or there’s little left to discover.

At least one apparel exec begs to differ. Patricia “Tiss” Dahan, Senior Director-Global Apparel for TaylorMade-adidas Golf, dragged me down the hall of the company’s department store-like exhibit and pointed at the shirt collars of her male colleagues.

“Guys have got all these great shirts, but they have a lot of collar issues,” she said. Sure enough, their shirts were in various stages of what Dahan called collar roll … you know, when it bunches up, flops in all directions, generally rolls up and over and all around.

According to her, TaylorMade-adidas has addressed, if not solved, collar roll with the latest golf line.

“I can’t tell you how. Trade secret,” Dahan said. “But our engineers have done it.”

No more ironing? Or pressing? No more muss or fuss? How come women’s collars were always better than ours anyway?!

She showed me the shirts, but I couldn’t tell anything. No matter. We’ll soon put this latest golf technology to the test.