The Golf Instruction Bubble
There’s so much Golf Instruction out there – anybody and everybody can be a Golf Instructor. It’s like half the Golfing World has a degree on Swing Plane 101. My belief is that as there was a Dot.com bubble that burst back in 2000 and some would say a Real Estate Bubble that might be leaking – we’re on the midst of having a Golf Instruction Bubble!
It’s so easy today for someone to become a Guru. All you need to have is a computer and access to Internet. And then you can hide behind your computer screen and screen name to come up with all your Theories. And because a struggling Golfer will try anything once – you get 1 million Golfers trying your Theory.
Then your next step is to proclaim yourself as a Guru and put out a DVD for $19.95 – that’s right around a price point that a lot of Golfers wouldn’t think twice about. You could put anything you want on this DVD and still sell thousands of copies because of the power of the Internet.
I mean, all you have to do is go on the Golf Channel Discussion forum and pretend that you’re a regular Golfer and say – “Has anyone ever seen the new DVD by … It’s the greatest!” Then reply to your own message using another alias by saying – “Yeah, I bought that DVD a couple of weeks ago and now I’ve turned my slice into a draw and gained 20 yards!”
And there you go. That’s probably 1,228 DVD’s sold right there in the first day. And before anyone catches on, you’ve sold 25,000 DVD’s at $19.95.
This is one reason why I believe we’re on the verge of the Golf Instruction Bubble – it’s too easy for someone to be considered a Guru. It’s just like the late 90’s when anyone could go on CNBC to tell you to buy shares of Cisco at $99 a share – nobody checked references – they just bought!
A lot of people lost a lot of money because they figured that just because someone was on CNBC – that that person had all the answers. The same is happening now to Golfers – Golfers believe just because someone is featured in a Golf Magazine, that that Instructor has all the answers.
The difference is that with the stock market, all you would lose is money – which only would be a temporary setback until your next paycheck arrived. In Golf you gain strokes by getting bad advice – and as we all know, once you gain strokes – it’s not so easy to get back to where you once were.
Marc Solomon – Your Instructor For Life
Golf Made Simple Inc.
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