The Fallacy of Club Adjustability
I commend the big brands in finding new ways to pick the pockets of the average golfer.
In 2007, the USGA, decided to establish a new rule on club adjustability It allows for woods and irons to be developed with interchangeable heads, variable shafts and even customizable lengths, lofts and weights. If you read the trade ads you’d think just by buying one of these fancy new adjustable clubs, your score will drop by 10 strokes. Nonsense.
Yet that is basically what the TaylorMades, Nikes and Nickent Golfs are saying: buy this over-priced, over-hyped, adjustable golf club with a patented new connector that lets you pull out one shaft and replace it with another and presto, you’re on your way to becoming a scratch golfer.
On the surface this might seem like a great idea until you check out the price tag for this new fangled technology. It wasn’t enough to make us buy the latest TaylorMade r7 or Callaway FT-i driver for $599. No sir, now, to get this latest technological leap forward into our bags we must cough up $1000 for TaylorMade’s “Tour Van in a Box” that contains a driver head and three graphite shafts.
Yet it doesn’t end there.
To make sure that we’d never put a non-TaylorMade shaft into their fancy head, a proprietary connector is needed. This will assure that you only buy the expensive shafts from the company even though you could buy the same shaft, without the connector, for less. Even if we did end up buying one of these fancy drivers, we still couldn’t swap out the shaft in the middle of a round. No no that would be illegal. That can only occur between rounds.
Every year the equipment manufacturers look for new ways to separate golfers from their money and we oblige them by purchasing billions of dollars of new equipment annually. This year’s technological leap du jour is adjustable shafts. If you remember last year’s flavor it was adjustable weights. Next year maybe they will let us use those laser-guided putters.
Frank Thomas, the inventor of the graphite shaft and the GOLF CHANNEL’s Chief Technical Advisor weighed in a few weeks ago “I don’t think the USGA has thought this out to the extent it should have and instead jumped on something, which in the short term is going to please the manufacturers who are looking for something to stimulate their lagging sales.”
I’ll say this again like I’ve said it so many times in the past: take that $1000 and buy yourself some lessons or get your clubs custom fit. These options are much more likely to lower your score than a fancy adjustable-shafted driver.
6 comments
Near where I live, there are private golf courses with multi-million dollar "cabins" that are only lived in an average of 6 weeks a year.
The question is, is it the average golfer buying the over-priced clubs, or is the very rich ones (the ones who spend money like it's water).
What we at Puku Golf (a putter company which now is more a golf patent filing company) have been paying attention to is the whole club - loft, lie, grip, length, and shaft.
Where this technology will pay off MOST is when used WITH the skill and experience of a club fitter
Something may be gained by the more advanced golfer by self customization but generally most golfers will be confused
I hope this does not mean this area is seen as merely an "empty" marketing fad, because it should be a lot more than that
Simon
CTO /Founder
Puku Golf
Steve Wozeniak PGA
www.stevewozeniak.com
Golf OEMs are beginning to remind me of American auto industry in the 1970's and may be totally unprepared for what the market wants and needs.
Do I want the latest and best? Of course, but I won't have it because like most of my fellow golfers we face more important priorities.
The OEMs should invest in market research that will improve golf and help it grow, not complain when no one buys their stuff.
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