Royal Precision Shafts Won't Be Dead for Long
In my last podcast (#16) I reported that Royal Precision Shafts, loved by tour players and better golfers, was expected to close operations after years of losses. Knowledgeable golfers and clubbuilders alike know Royal Precision as the ones they put into their irons if they want high-quality, frequency matched shafts. Yet, in spite of their popularity on the tour, they couldn’t make any money. Perhaps the recent introduction of the True Temper Black Gold shafts finally did them in.
So it was announced a few days ago that Royal Precision Shafts, will be purchased by the big daddy of steel shaft manufacturing, True Temper (anyone surprised?). It appears that True Temper is buying the patents, trademarks and brand names along with the technology and manufacturing equipment. The Rifle, Project X and other steel shafts will be produced in True Temper’s Mississippi manufacturing facility.
Expect to see the reincarnated Royal Precision shafts on the market again later this year. I guess you can’t keep a good product off the market for long.
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6 comments
As I understand it, True Temper is purchasing existing inventory, equipment and trademarks, etc., and as they transition, they will be producing new inventory and re-introducing the products this Fall. I'm guessing that some of the major component sellers will still have Rifle inventory in stock. You'll need to contact them directly to see what is available.
Bruce Stasch
Golf Gear Guru
Since I wrote this post, Royal Precision went bankrupt and was purchased by True Temper who would now hold all of the patents. Those are the guys to talk with about your technology. www.truetemper.com
Bruce Stasch
Golf Gear Guru
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