Click here to listen. Branding a product is supposed to personify the qualities inherent in the celebrity whose name is on the package. Tiger Woods’ name, for example, has been chosen not only because he is a champion but because he is credible, likeable and probably the most visible person on the planet. Woods basically embodies all of the most sincere qualities of golf while, at the same time, adding a youthful “hip-ness” to any product he endorses. Annika Sorenstam, although presently retired from golf and expecting a child, has decided to remain in the public eye by ‘capturing her ...

Click here to listen. Michelle Wie reportedly received $700,000 in appearance fees to attend the Asian Tour’s 2006 SK Telecom Open. Tiger Woods’ bonus for showing up at the Australian Masters will top the $3 million mark with the state government footing half of the bill! Are appearance fees a good idea and can they help fuel a weakened economy? Crowds no doubt swarm to an event where Tiger Woods is in the mix. A report from Ernst and Young stated that an estimated “10-20,000 overseas and interstate visitors would travel to the southern city to see Woods.” That translates into ...

Click here to listen. Step right up! The circus is in town and is performing at a golf course near you! Watch as Henrik Stenson performs his schluoss to the delight of sighing maidens. Be mystified as IMG jumps through hoops to insure maximum visibility for Michelle Wie! Delight as unimaginable trick shots made by Phil Mickelson inspire awe! For the piece de resistance, you might even catch Tiger Woods juggling golf balls just before the Masters Tournament! Ringling Brothers Circus claims to be “The Greatest Show on Earth” but both the PGA and LPGA Tour players are stepping ...

Swedish statesman and UN official Dag Hammarskjold once said, “There is a point at which everything becomes simple and there is no longer any question of choice, because all you have staked will be lost if you look back.” One could maintain that the choice to strip to his “Bjorn Borg’s” was a no-brainer for Henrik Stenson after his golf ball got stuck in the mud at Doral during the WGC-CA Championship. Earlier in the season, at the Dubai Desert Classic, Stenson was in a similar predicament but remained clothed and wound up covered in mud for the rest of the ...

Click here to listen. Natalie Gulbis seeks stardom but when in the spotlight rarely puts on more than a mediocre performance. Between her lackluster appearance on Celebrity Apprentice and her recent slip in Rolex Rankings, it doesn’t look like Gulbis is more than a passing fancy in the eyes of the camera. In other words, just because you don a superhero costume doesn’t necessarily mean you are imbued with extraordinary abilities! Although Gulbis initially accepted Donald Trump’s challenge, she has stayed incognito, waiting for Joan Rivers to thrust her into the spotlight wearing a superhero costume which Natalie mentioned looked like ...

Click here to listen. Until the recent flood of bank bailouts occurred, I’m not sure that the masses knew, or really cared, what financial institutions did with customer funds, so long as the economy was secure. So, in a sense, good came from this massive overhaul as disclosure helped open the eyes of the world to the vast waste and appetence that banks have kept hidden under their veils of secrecy. TMZ recently educated viewers on one such bank, Northern Trust, which spent millions of dollars on the sponsorship and advertising related to it’s same-named tournament. Extravagant parties were thrown for ...