Natalie Gulbis appears in Mastercard commercial...or does she?
You’ll have to blink twice to see Natalie Gulbis in a Mastercard commercial that appeared during sweeps week this spring and throughout the golf season.
In the ad, a young woman decides that she needs help with her golf game after playing a round with a few guys who are rolling their eyes at her, one of them gazing down at his watch. Isn’t that the way it usually is though, ladies? No matter how well we play, men will always prefer playing golf with other men.
This young woman gives herself a complete makeover from the etching on her golf bag to the golf clothes she sports in the hopes that her game will improve and she can make the guys realize that she is a force to be reckoned with. Her instructor, Natalie, helps her read greens, etc, so that she can easily destroy the guys’ egos after her transformation.
Miraculously, by the end of the ad, the woman (identified only by the monogram SMK) smacks her drive as well as Natalie Gulbis! The men, their mouths agape, would probably still prefer to play with their buddies after this round, but probably for different reasons. I mean, what guy wants to be beaten by a girl?
Are there really some things money can’t buy?
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it all started with the somewhat unkempt-looking woman outting perfectly from the trap and nailing the hole.
this stunned her. "well if i can do that, then maybe" seems to be the way the rest of the ad plays out. with her taking the game by the short & curlies and becoming consumed by it. yea, the men's behaviour might have been a factor.
but IMO, the commercial seemed more of an inspirational call to women watching, who might never have considered the sport (any sport). that all it takes is getting out there any giving it a shot.
driven people are alchemists, striving to render TALENT from PASSION. such conversions simply do not work for painting or singing or other traditional artforms. as American Idol clearly illustrates: no matter how passionate you are, it will never be enough to make up for lack of talent.
but i digress. its the editor in the chair at the post-production house that really deserves the credit for this ad.
Lately, it’s turned into a whole lot more.
Richards stars as the “Great Lady Golfer” in MasterCard’s latest addition to its series of “Priceless” commercials. The ad, which was filmed over the course of two days at Trump International Golf Course in Los Angeles, kicks off the company’s new World MasterCard campaign.
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