Golf Magazine Testing?
Okay, let’s break this down. The latest issue of Golf Magazine alleges that it had 40 readers and invited them to spend two weeks at Reunion Resort in Florida. Nice, how do you get that ticket?
Then they say that the test 55 “latest” models and hit 72000 golf balls, which to just under 33 swings per club. How does that take two weeks? 1815 swings per person breaks down to 130 shots a day. Or two large buckets per day. Nice work if you can get it.
Driver winner: TaylorMade r7 Draw.
Game Improvement Iron: Titleist 775.CB (I get no royalty for my name.)
Hybrid: Cobra Baller DWS. (Nickent hybrid was not tested?)
Max Game improvement iron: TaylorMade r7 Draw
Fairway Metal “wood": Callaway Big Bertha
Better Player Irons: Cobra Carbon CB
Wedges: Titleist Vokey Spin Milled
Putter: Odyssey Black Series #1
Now, call me cynical, but if we look between the numbers there is only really 3 companies who “won.” Titlist (Cobra under their umbrella), Callaway, and TaylorMade.
Advertisers in this issue:
Nike, Nickent, Callaway, TaylorMade, Tour Edge, Warrior, Titleist.
Hmmm. Wonder if there is a correlation? Not one emerging company. Not one specialty company. Not one second tier company. No SMT’s, no Mizuno’s, no KZG’s.
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I think part of it is the advertising, plus part of it is confirmatory bias. Translation: people perceive certain equipment performs as they expect it will perform.
Keep an eye out for my upcoming review of the Cleveland HiBore XL driver, where I'll mention something else about the Gofl Mag testing.
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