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2 comments

Comment from: Bruce Stasch [Member] Email
Is this really a surprise? It's a case of knowing where your bread is buttered. If Golf Magazine trashed the latest offerings of the big equipment manufacturers, what's the likelyhood that those advertisers may reduce their advertising dollars in that magazine? Very likely. I'm sure the marketing folks at Callaway, Ping and TaylorMade have very long memories and remember those slights made by a magazine.
04/22/07 @ 16:07
Comment from: Kiel Christianson [Member] Email
Dave Berner & I discussed this very issue on the This Week at TravelGolf.com podcast about 5-6 weeks ago, after tthe Gof Digest Hotlist came out.

I think part of it is the advertising, plus part of it is confirmatory bias. Translation: people perceive certain equipment performs as they expect it will perform.

Keep an eye out for my upcoming review of the Cleveland HiBore XL driver, where I'll mention something else about the Gofl Mag testing.
04/22/07 @ 21:02

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