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Golf Magazine Testing?

Saturday April 21, 2007 | 11:24:42 am 201 words, 14075 views  

Okay, let’s break this down. The latest issue of Golf Magazine alleges that it had 40 readers and invited them to spend two weeks at Reunion Resort in Florida. Nice, how do you get that ticket?

Then they say that the test 55 “latest” models and hit 72000 golf balls, which to just under 33 swings per club. How does that take two weeks? 1815 swings per person breaks down to 130 shots a day. Or two large buckets per day. Nice work if you can get it.

Driver winner: TaylorMade r7 Draw.
Game Improvement Iron: Titleist 775.CB (I get no royalty for my name.)
Hybrid: Cobra Baller DWS. (Nickent hybrid was not tested?)
Max Game improvement iron: TaylorMade r7 Draw
Fairway Metal “wood": Callaway Big Bertha
Better Player Irons: Cobra Carbon CB
Wedges: Titleist Vokey Spin Milled
Putter: Odyssey Black Series #1

Now, call me cynical, but if we look between the numbers there is only really 3 companies who “won.” Titlist (Cobra under their umbrella), Callaway, and TaylorMade.
Advertisers in this issue:
Nike, Nickent, Callaway, TaylorMade, Tour Edge, Warrior, Titleist.
Ping.

Hmmm. Wonder if there is a correlation? Not one emerging company. Not one specialty company. Not one second tier company. No SMT’s, no Mizuno’s, no KZG’s.

Permalink 2 comments

Comments, Pingbacks:

Comment from: Bruce Stasch [Member] · http://www.worldgolf.com/blogs/golf-gear-news
Is this really a surprise? It's a case of knowing where your bread is buttered. If Golf Magazine trashed the latest offerings of the big equipment manufacturers, what's the likelyhood that those advertisers may reduce their advertising dollars in that magazine? Very likely. I'm sure the marketing folks at Callaway, Ping and TaylorMade have very long memories and remember those slights made by a magazine.
PermalinkPermalink 04/22/07 @ 16:07
Comment from: Kiel Christianson [Member] · http://www.travelgolf.com/departments/authorarchives/christianson.htm
Dave Berner & I discussed this very issue on the This Week at TravelGolf.com podcast about 5-6 weeks ago, after tthe Gof Digest Hotlist came out.

I think part of it is the advertising, plus part of it is confirmatory bias. Translation: people perceive certain equipment performs as they expect it will perform.

Keep an eye out for my upcoming review of the Cleveland HiBore XL driver, where I'll mention something else about the Gofl Mag testing.
PermalinkPermalink 04/22/07 @ 21:02

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CB Maxwell CB Maxwell

a WorldGolf.com Blog

CB Maxwell's golf blog covers everything from the PGA and LPGA tours to the golf equipment and course reviews. A lover of the game, Maxwell brings his passion for golf to WorldGolf.com.