Can the PGA Tour, LPGA court the new, profitable, cash-rich Ford back for sponsorship to a Michigan event?
It’s been quite a day for CNBC junkies like myself, especially if you’re from Michigan.
First, Michigan’s Senator Carl Levin was the Alpha Male of the Goldman Sachs hearings, hitting harder than the Wolverines have hit anyone on the football field since the Rich-Rod era began in Ann Arbor.
And also today, Ford announced blowout earnings and a proclamation their profitable days are here to stay for awhile.
Hopefully by now, tour commissioners Michael Whan and Tim Finchem have sent Ford CEO Alan Mulally a fresh fruit basket with an invitation to possibly play a few holes together and talk future sponsorships. It’s time for the auto companies to get back on board with the PGA Tour and LPGA.
Ford used to have a strong presence in the golf sponsorship game. Not only did they sponsor Phil Mickelson’s headwear, they hosted the Ford Championship at Doral, the Players Championship at the TPC Michigan in Dearborn on the Champions Tour as well as a made-for-TV shootout event at the Treetops Resort in northern Michigan.
Michigan is a huge golf state with more than 800 courses, but remarkably have no pro golf events now that the Buick Open at Warwick Hills has been tabled. Locals have always supported the tournament, surely an auto company can get behind it. Maybe Ford is willing to take it over or bring an event back to the TPC Michigan in its back yard of Dearborn.
Last week, GM announced they’ve paid back their loan from the government (though are still majority-owned by the government), are adding jobs and see the light at the end of the tunnel. Maybe they’ll be willing to renew at least one of the three Buick-sponsored events.
Start your engines, lets make some deals.
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