Southern Wales Tourism goes below the belt with Tiger Woods car wreck publicity grab

It seems just about everyone wants to take their crack - or profit off of Tiger Woods’ recent downfall.

Here is a tacky, distasteful press release that came across the wires today courtesy of Southern Wales Tourism, who apparently are out for any opportunity to promote an unremarkable parkland golf club in lieu of the 2010 Ryder Cup Matches:

Your chance to drive like Tiger

A new target has become a smash hit for golfers using the practice range at Dewstow Golf Club.

The latest addition gives members and visitors a chance to bash a banger – and prove that Tiger Woods is not the only golfer who can wreck a car.

The idea of using a car for target practice has already been used successfully at a golf range in the United States and Steve Truman, the golf pro at Dewstow thought he would put an old Fiesta to use on the golf range near Caerwent.

“It has already proved to be a popular target,” he said. “For some reason people seem to enjoy demolition so we are giving them the chance to flatten the Fiesta.

“With the layout of the range you can also emulate Tiger by driving into a tree.”

The car will be moved to different areas and distances on the range and the scrap heap challenge will continue until it is destroyed.

So if you fancy making a real mark on your next practice session this is your chance.

Most of us are guilty of passing around Tiger Woods jokes in emails and making our own little quips at the bar. Dewstow is trying to publicize its golf course’s new beat up Ford Fiesta on the driving range by taking some shots at Tiger’s recent fall. That’s pushing it.

I’ve long been a fan of Wales’ underdog and relatively affordable links golf product in the shadows of Scotland and England, but this shameless publicity grab is brutal. It’s a half-assed stretch of a joke that kicks a beloved golfer while he’s down - a golfer who will have a wide amount of Welsh trying to make their own money off of next fall if he’s returned from his hiatus and competing at Celtic Manor’s Twenty Ten Course.

Then again, a glimpse at Dewstow Golf Club’s MySpace page, which seems to be run by some kind of perverted, hipster frat boy, showcases Dewstow better than I can describe.

Wales has put all hands on deck for the Ryder Cup to showcase the country as a wonderful golf and travel destination, but it looks like they still have a few weeds to root.

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