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Can golf course rental club policies adapt to the times?

Wednesday July 30, 2008 | 11:46:13 pm 550 words, 12068 views  

It’s not a friendly time to be a golf traveler who likes to bring their own clubs with them, now that most airlines charge either a mandatory checked bag fee of $15, or a $25 for a second checked bag.

Delta Airlines just announced yesterday they would begin charging $50 per second bag checked. To their credit, the first is still free.

That means it could cost each traveler up to $100 to bring your clubs on your golf trip these days. That doesn’t even guarantee your clubs will even show up on time. If you’re not playing three or four times, you may as well rent.

Frankly, like many other golfers, I can’t stand rental clubs. Even if it’s a newer, better set than my own. I have no feel and it takes 9 holes just to get used to them. I’d rather whack it around with a shovel - or bring a frisbee and “frolf” my way around the course.

So here’s my beef with golf courses in a lot of destinations: many only offer one fee for rental clubs, and it’s usually pretty steep, between $40-60. Sure, they offer a choice between say, Titleist or Callaway, but the fee is the same and for the middle class golfer, it’s steep.

To put things in perspective, to rent a car during my week in Las Vegas I paid $15 plus about $9 tax to rent a car every day. It was a tiny little Toyota Yaris you could barely fit two grown men and their clubs in, but it did the trick.

I passed on the upgrade to the shiny convertible. I don’t need to floss while I’m on the strip, I just want the basics.

And it’s the same with my rental set.

Not every golfer needs the brand new set of Titleists off the rack. Many of us just want some decent cavity backs and an oversized titanium driver. We don’t need the latest Nike Sumo. For a lot of people I know, at least my stingy friends, paying $50 for a round of golf is a little ludicrous, not to mention just for the rental clubs.

So what they should do is have the high-end $50-60 set for the corporate outings and swanky weekend getaways. Then they should have a beater set, maybe some Excaliburs or some knock-off Pings for $10-20. The club should promise they’ll all have the same shaft flex and that’s it. Most golfers I know have bad clubs anyways. They won’t tell the difference.

I think more tourists who just want to play one quick round on their trip would be far more willing to pay the $50-100 green fee if they new it wouldn’t cost the same just for the clubs.

Some courses in Las Vegas, like one I played last week, Aliante Golf Club, are running specials that will give you free rental clubs with your green fee if you can show them your flight receipt. They’re not alone. Whatever destination you’re headed to in the coming months, chances are you can find a package where the rentals are either steeply discounted or included. A lot of courses just want to fill their tee sheet while the economy is soft.

Airlines are adapting to the times, hopefully more golf courses revisit their rental club policies.

Permalink 5 comments

Comments, Pingbacks:

Comment from: Chris Baldwin [Visitor]
Agreed on the frustration of the rental club experience. The first few times you think it's going to be great because they're so much newer and nicer than your clubs. Then, it's more of a letdown than Jon Kitna's 10-win guarantee.

If it takes a golfer like you nine holes to adjust BTuck, it takes a golfer like me about 15. And if the rental set doesn't have something close to the hybrid I use as a rescue club to right a round that's falling apart, it can turn into a nightmare. Of course, golfers like you don't have to fret about any of that rescue club business.

You do realize you're expecting more golf courses to practice actual customer service with your idea though.

PermalinkPermalink 07/31/08 @ 04:05
Comment from: Shanks [Visitor]
I have yet to experience rental clubs, but my group of 8+ likes to travel somewhere every year for about a week. This will probably not be an issue, other than the expense of extra baggage on the flight, unless we were playing only once, maybe twice.
PermalinkPermalink 07/31/08 @ 08:45
Comment from: Brandon [Visitor] · http://www.worldgolf.com/blogs/brandon.tucker
Courses should include a free bucket of range balls if you rent clubs.
PermalinkPermalink 07/31/08 @ 10:21
Comment from: Oui Oui Oui [Visitor]
Airlines, golf courses, hotels, etc should charge extra fee when dealinw with whiny golf writers.
PermalinkPermalink 07/31/08 @ 17:49
Comment from: Trevor [Visitor]
Great article Brandon! When golf courses aren't able to provide the grade or quality a golfer is looking for - there is actually a company that will provide them for you anywhere in the country. Thus, no risk of loss/damage to your own clubs, nor the burden of baggage fees. It's called GolfRentalAndSales.com. Hope this helps! :)
PermalinkPermalink 08/01/08 @ 13:51

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Brandon Tucker Brandon Tucker

a WorldGolf.com Blog

WorldGolf.com's Brandon Tucker offers his unique perspective on golf and travel destinations from Scotland and Ireland to Myrtle Beach. He also chimes in on news events on the PGA and LPGA Tours, Tiger Woods, Phil Mickelson and other happenings around the world of golf.