Golfers and pedicures: an untapped marriage?

It seems like a perfect fit:

Vacationing golfers, playing 18-36 holes a day and wearing out their aching feet - followed by a rejuvenating pedicure in the hotel spa.

Believe it or not, the service remains largely untapped by the male golfing demographic, especially here in Myrtle Beach (I asked an employee at a salon how often golfers come in for pedicures, and he looked at me like I’d just asked if he thought “fanny packs” were making a comeback).

Apparently it’s manly to get a full body massage, but a Vietnamese woman on her knees giving your feet some TLC is taboo for males?

Even west coast spa connoisseur Chris Baldwin keeps pedicures out of his spa features - though I’m sure he’s no doubt tried one.

Curiosity finally got the best of me and yesterday I broke down and got a pedicure. I would now like to clear up some misconceptions about the treatment, because I get the feeling men think a pedicure is simply getting your nails painted while reading Cosmo.

-You don’t even have to get a nail polish. Polishing is actually about 5% of getting a pedicure. It’s mostly just getting all the dead skin off your feet. They really go to town on them. Then they massage your legs and lather them up with some kind of Icy-Hot substance.

- Yes, it’s a gossip-inducing environment, but you don’t necessarily have to discuss which of your friends’ wives just got a nose job.

- Men won’t feel all that uncomfortable, like you accidentally walked into a baby shower. I don’t think anyone was staring at me, and it seemed like I wasn’t the first guy ever to get a pedicure.

The results? Well, my feet have never been smoother (and suppose I’d feel more confident in open-toed shoes). I can’t really say I felt like I was “walking on clouds” though, which was a letdown considering that’s how pedicure regular Jay-Z says it feels. The treatment itself was mostly relaxing, but there were about five minutes where the scrubber so was so ticklish on my feet I nearly kicked the lady in the face three or four times.

Though afterwards, when I returned home and saw how awkwardly shiny my toes were from the clear polish, I had to instantly rush to the gym, pump some dumbbells and oogle chicks in spandex - followed by a cold six pack of Bud watching sports all night.