SOUTHERN PINES, N.C. – For sponsors who may have ducked away from signing Lorena Ochoa to lucrative endorsement deals because she’s a soft-spoken, humble Mexican, they may want to do some market research.

In the final round today with two blonde Americans, when the world’s No. 1 was announced on the first tee, she received the loudest ovation easily. Fans love Lorena - even in the conservative, white southeastern U.S.

More accurately, fans anywhere embrace greatness.

Ochoa also made an early statement with a birdie on the first hole. Despite the tees back about 15 yards compared to yesterdays shorter tees and higher winds that were in her face for her approach, Ochoa put her second shot on the green to about ten feet and just missed an eagle putt.

After one hole, she’s leading - tied with Kerr and in good position to take her first major.

Recaps on WorldGolf.com immediately following the championship tonight.