LPGA needs to give Justin Timberlake a sponsor's exemption

In part two of my blog series, “Turning tournaments into freak shows via sponsor exemptions”, I argue it’s time for the LPGA, not PGA Tour to give teen idol/golf nut Justin Timberlake a sponsor’s exemption.

Timberlake has let it be known he wants to compete in a few events on the PGA Tour someday. This goal won’t be realized at Q-School - at least as long as he and Timbaland keep dropping bombs on the pop charts. He’s going to need a helping hand from a corporate sponsor.

The players (white middle-aged men) as well as fans (white, middle-aged men) and corporate sponsors (run by white old men) aren’t going to want Timberlake pop-and-locking his way down the fairways. They will call him an undeserving hack (in a different way than Wie, of course) and keep all their trophy wives at home for the week.

Instead, Timberlake’s dream is a perfect fit for an LPGA sponsor’s exemption. Not only will the courses and fields not be as hard for him, there are more women in the galleries at these events. He was recently mobbed during a round at Carnoustie in Scotland. Those same teeny-boppers will pay any price to show up for a hope he blows them a kiss. The gate would be the biggest the LPGA has ever seen.

And we all know none of the girls on tour would have a problem sharing the fairways with him, especially since he doesn’t have the game to take any prize money home. Most of them will be blushing the whole round. Put JT in a pairing with Natalie Gulbis and Erica Blasberg. The three of them will find themselves dripping wet, in a bunker grinding on each other in slow motion by the third hole.

And who cares if Justin is a man - he sings soprano.