Two women from Missouri introduced a line of products unlike any other at this year’s PGA Merchandise Show in Orlando. Their Sassy Swings hand-beaded women’s golf gloves are targeted at the high-end customer who cares about style on the golf course. Each glove is accented with 14K gold and sterling silver, and each has a bracelet whose beads can be used as a stroke counter.
The gloves drew admiring stares at the merchandise show, and now they’re sold in five countries and 12 states. The biggest problem for the owners of the company is convincing the men who run pro shops that a woman would spend $49 when she can buy a good glove for $15.
I think these pro-shop managers don’t understand dames. As long as a man supplies the money, women love to spend dough on high-end accessories. Also, this is a way for a fellow to buy his girlfriend, wife or daughter a luxury gift withhout springing for something expensive, like jewelry.
Tina Siebenman, owner of Sassy Swings, says trends in women’s golfwear are changing. She says women don’t want to wear mannish-looking clothing on the golf course anymore. I hope she’s right.
Don’t you think Michelle Wie would look slick in one of these gloves?
TravelGolf.com’s Bangkok Al blogs about golf in Asia, Michelle Wie’s fashion sense and the tipping habits of Phil Mickelson and Bill Gates. He also sounds off on the shortage of showmanship on the PGA Tour, plus Rush Limbaugh.
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